I recently developed a presentation for job seekers called “LinkedIn With Your Library”. I got the idea when I started aggressively using LinkedIn for business networking. I happened to stop a the County Library near my home and my librarian friend said “you have to see this.” It was a Reference website new to the library, one of the great resource gems that is being overlooked at your local library. It’s called Reference USA.

It helped me target businesses and contacts with boolean searches, geographic radius, etc. Then I went to LinkedIn and found out more about the contacts at that business. Try combining the two and see what happens. You’ll be surprised.

I currently am scheduled for workshops and seminars at 3 county libraries. Librarians inviting me to speak in one of their Adult Learning programs.

Greg Carter's Personal Branding

Are you in a job search? Here are some tips that will help you in any economy:

- A passion for action as a thought leader, conveying the difference you’ve made.
- What value are you contributing or can you contribute
- Convey the intellectual growth you can contribute to the organization as a thought leader

Remember your personal Brand. This will differentiate you from other candidates will introduce you as a problem solver today problem they didn’t know they had ! Be ready to quantify your results. Employers are looking for results and what you can contribute. Connect what you can contribute with a problem they appear to have

Your personal brand can be conveyed in your cover letter and Indy profile area of your resume anything you can do to make your resume stand out and have you stand out with your personal Brand what makes you different

For my branding, I can include the NBC logo for coverage I received when I build the nation’s largest and eBay store with more transactions than any business on ebay. And since the interview is posted on YouTube, I can include the YouTube logo. As a Navy Journalist, I won multiple awards for my work as well as medals for overseas deployments. So e U.S. Navy logo is not out of the question to show what I’ve done that few if any of my competition in the workplace have done.

Back to personal Branding for a minute. Be a “Beacon”. Come up with a memorable pitch or summary description of who you are what makes you different and take his pitch and make it repeatable memorable. Now build your “Tower”. This could be a blog, a link in your e-mail signature, a LinkedIn profile and a Google Profile account.

And don’t forget a Facebook page for yourself. Contribute to haroreporter.com which allows you to submit a unique experience, strategy or idea in front of thousands of reporters.

Good luck in your job search. Leave a post here. I’d like to hear about your success story and how these tips have helped you.

I’m currently working on a proposal for a client who want to put up an ebay Store. They’ve looked at the YouTube video where I applied an ebay marketing tactic to drive record traffic to one of the most successful industrial supply websites in the world. Funny thing is,  a lot of people seem to think that ebay is still a giant yard sale. Did you know that Sony and Toys ‘R Us both have an ebay Stores? And the list goes on and on amid the big retailers.

So here I go again on a fun, yet challenging project which has proven successful and I’m confident will again. It’s not your typical ebay listing process you may be familiar with.

I’m connecting a SQL database to third party listing software to upload a client’s parts inventory. They don’t have near the 67,000 items I’ve listed (now 2 million), but they can expect a huge return on their investment. I’ll post again once the orders start rolling in from the Store. Read up on your “ebay Tips and Tricks” and you just might be surprised at what’s possible.

It’s important to remember that ebay is just one “spoke” that feeds your web “hub”. I see it as nothing more than a tool that will lead to more traffice to your site, while creating a new revenue stream.

I’m fortunate to know a bit about databases and code to push an ebay Store to the limit. Fear not. Try this at home. For this and other fun projects you can see go to netmarketinginc.com

Greg, (a.k.a.) Chief Technologist and Firestarter

Course Level: Introductory 101

NetMarketing is offering the following 2-hour evening course to small businesses in New Jersey, Pennsylvania and Delaware. Contact your local small business association or County Library System for course dates and times.

Small Business Online Marketing

TARGET AUDIENCE:
This seminar is for the small business owner who wants to increase their business visibility on the internet using low-cost or no-cost advertising. The Yellow Pages aren’t what they used to be …

OBJECTIVES: Upon completion of this seminar, attendees will understand:

- How to get visibility for your business in specific geographical areas
- Making your business stand out on Google Maps and online directories
- Google advertising on a shoestring budget
- Getting your business found by mobile smart phone users
- Social Media and Social Networking basics for small business
- How to set up a professional looking web presence in 15 minutes or less

COURSE LENGTH: 2 hours
MAX. NUMBER OF STUDENTS: 18 Students
STUDENT PRE-REQUISITES:  N/A
PRESENTER: Greg Carter

An advanced class is also being planned.

Contact: service@netmarketinginc.com or 856.381.7834

Identify lost sales opportunities

After removing “Server Crud” and bounces, you can get a truer picture of your conversion rate. The results above reflect the performance of a Google Adwords campaign based on Google Analytics. The ads were for a particular SKU’s from inventory, that’s why the conversion rate is so high.

I queried the product database and uploaded the ad content using the Google AdWords Editor.

What makes the the Pie Analysis so valuable is to know the Missed Opportunity. You will need to review your server logs and not just rely on Google Analytics to get the truest picture of server activity.